l have a 2000 Jeep Grand Cherokee Larado with almost 80k on it. l owe just under 9k on the loan.

l was offered a brand new JGC 2009 for 25k plus payoff of my trade in.

l know that Jeeps hold their value, but these guys are desperate for my vehicle and keep offering more and more to me. What is the secret here about my 2000 JCG other than it is a really stable and reliable vehicle?
That is what I am trying to figure out - HOW they are going to make money.

l know my jeep is probably worth a little more taking a quick look at autotrader but chunking down a 40k vehicle to 25k and then selling a used Jeep for a few grand does not sound like a lot of money to me :)

beacause they will make money on both ends of the deal. all the while screwing you over. i'de keep the jeep.

They want to sell you a car, plain and simple. They are showing you an inflated figure on your trade based on reducing their profit margin on the vehicle they are trying to sell you. They might be trying to hit a quota of some sort before month is end.